Bluetooth was named after a late tenth century king, Harald Bluetooth, King of Denmark and Norway. He is known for his unification of previously warring tribes from Denmark (including now Swedish Scania, where the Bluetooth technology was invented), and Norway. Bluetooth likewise was intended to unify different technologies, such as computers and mobile phones.

The name may have been inspired less by the historical Harald than the loose interpretation of him in The Long Ships by Frans Gunnar Bengtsson, a Swedish Viking-inspired novel.
The Bluetooth logo merges the Germanic runes analogous to the modern Latin letter H and B:  (Hagall) and (Berkanan) merged together, forming a bind rune.

Bluetooth is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, PCs, printers, digital cameras, and video game consoles over a secure, globally unlicensed short-range radio frequency. The Bluetooth specifications are developed and licensed by the Bluetooth Special Interest Group.

Bluetooth is a standard and communications protocol primarily designed for low power consumption, with a short range (power-class-dependent: 1 meter, 10 meters, 100 meters) based on low-cost transceiver microchips in each device.

Bluetooth enables these devices to communicate with each other when they are in range. The devices use a radio communications system, so they do not have to be in line of sight of each other, and can even be in other rooms, as long as the received transmission is powerful enough.

It has to be noted that in most cases the effective range of class 2 devices is extended if they connect to a class 1 transceiver, compared to pure class 2 network. This is accomplished by higher sensitivity and transmitter power of the Class 1 device. The higher transmitter power of Class 1 device allows higher power to be received by the Class 2 device. Furthermore, higher sensitivity of Class 1 device allows reception of much lower transmitted power of the Class 2 devices. Thus, allowing operation of Class 2 devices at much higher distances. Devices that use a power amplifier on the transmit, have improved receive sensitivity, and highly optimized antennas are available that routinely achieve ranges of 1km within the Bluetooth Class 1 standard.